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MODULE A2

Standardised survey of visitors

Aim: measuring the impact of SCIP(s) on the public (Personal Impact). Level: Science museum/centre and science event visitors. Note that all sections of this survey may not be relevant to a given case. Sections may be administered separately along with the final demographic section and it is recommended to modify questions to suit particular cases. For further technical details on how to conduct standardized surveys of visitors, please refer to the Methodological Considerations Chapter (p.24).

IMMEDIATE IMPACT

1. How often have you visited [name of exhibit/museum/event] it in the past 12 months?
OnceTwice3-5 times6 or more timesNever visited beforeDon’t know

2. Who, if anyone, are you with today? [Code all that apply]
Went aloneFamilyFriend/sFellow student/sOtherDon’t know

3. [If visited before] On your last visit, did you go with any of the following? [Code all that apply]
Went aloneFamilyFriend/sFellow student/sOtherDon’t know

4. How interesting [do / did] you find visiting this/a science museum/centre/event compared with visiting an art gallery/a cultural event?
A lot more interestingA little more interestingAbout the sameA little less interestingA lot less interesting

5. How would you compare your experience of learning about science during your visit to [name of exhibit/museum/event] to that of learning about science in school?
A lot more interestingA little more interestingAbout the sameA little less interestingA lot less interesting

6. Would you say that your last visit to [name of science centre/museum/event] has made you feel more confident (at ease) discussing scientific issues?
[Specific to the exhibition/what you have seen]

Much more confidentA little more confidentNeither more or less confidentA little less confidentMuch less confident

LONG TERM IMPACT

[Not applicable if it is the visitor’s first visit to the science centre/museum]

Science citizenship

7. Following your last visit to [name of science centre/museum/event], did you go looking/search for more information on science and technology?
YesNoDon’t know

8. If yes, how did you search for that information? (Choose up to three sources)
InternetScience booksScience journalsScience documentariesLecture/talkExhibitionDiscussion with expertsDiscussion with friendsDiscussion with familyGovernment agencyMagazineNewspaperTelevisionOther (please specify)Don’t remember

General attitudes and beliefs about science and scientists

I am now going to read out some statements about science and technology. For each statement, please say how much you agree or disagree.

9. Science and technology will make our lives easier, healthier and more comfortable

10. It is important to know about science in my daily life
Strongly agreeAgreeNeither agree nor disagreeDisagreeStrongly disagree

I am now going to read out some statements about scientists.
Please tell me the extent to which you agree or disagree with each of the following:

11. Before scientific findings are published, other scientists have to check them

12. It’s normal for scientists to disagree

13. Scientists should listen more to what ordinary people think

14. It is common for scientists to adjust their findings to suit their funders interests.

Strongly agreeAgreeNeither agree nor disagreeDisagreeStrongly disagree

Science city impact and awareness
[Assuming the science centre/museum/event is located in a science city]

15. Have you ever heard the term ¨science city¨ or ¨city of scientific culture¨?
YesNoNot sure

16. [If respondent has heard] In your own words, could you please tell me what the term science city/ city of scientific culture suggests to you? [Record Verbatim]

17. Did you know that [name of city] is considered a city of scientific culture/science city or has officially declared itself as such?
YesNoNot sure

18. [If yes] How did you find out?
NewspaperMagazinesTVFriends/familySchool/college/universityYour workplaceLocal government announcement/public meetingThink tankEvent honouring/celebrating that, e.g. science festivalOther (please specify):Can’t remember

Please say how much you agree or disagree with the following statements:

19. I think [name of science centre/museum/event] plays an important part in the cultural life of [name of science city]

20. I think [name of science centre/museum/event] plays an important part in the economic development of [NAME OF SCIENCE CITY]

21. I think [name of science centre/museum/event] is an important symbol of [name of science city]

22. I think [name of science centre/museum/event] is one of the main tourist attractions in [name of science city]
Strongly agreeAgreeNeither agree nor disagreeDisagreeStrongly disagree

Questions specific to particular science exhibit/museum/event/city [these can be generated locally]

23. EXAMPLE: [Do/did] you know about the new University Science Park at Pebble Mill that is being built at the moment?
YesNo

24. [If no, then give specific description of latest developments in the city]

25. How important do you think this new development will be to the city’s economy/economic growth?
Very importantFairly importantNeither important nor unimportantNot very importantNot at all importantDon’t know26. What about to the city’s prestige/name?Very importantFairly importantNeither important nor unimportantNot very importantNot at all importantDon’t know

26. What about to the city’s prestige/name?
Very importantFairly importantNeither important nor unimportantNot very importantNot at all importantDon’t know

The following section may be included as part of the standardized survey in cases where this type of impact is relevant.

Impact on consumer behaviour

27. Following your last visit to [name of science centre/museum/event] did you buy more products related to the exhibition or event(s), i.e. biodegradable/eco-friendly, organic, non-genetically modified, etc.?
YesNoDon’t know

28. Did you start paying more attention to labels on the products you buy?
No, not at allYes, sometimes nowYes, most of the time nowYes, always nowNeither agree nor disagreeDisagreeStrongly disagreeDon’t know

29. Have you stopped buying any products?
Yes (please specify what)No

Final demographics section

Select standard questions for particular country:
SEX
AGE (AT LAST BIRTHDAY):
CITY AND COUNTRY OF RESIDENCE:
ETHNICITY
EDUCATION LEVEL – HIGHEST QUALIFICATION
What is your current or, if not working now, your last main job?
[Classification or open code as desired]

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