MODULE C1

Semi-structured interviews with relevant actors

(case studies “science centres” and “science events”)

In this module, individual interviews with the most important actors (or representatives of these actors in the case of institutional actors) should be conducted. If several actors of the same type were involved in the case (e.g. a group of scientists) interviews should be conducted with a representative member of that actor type. The main goal of these interviews is to measure the impact that participating in the event has caused on the actor him/herself.

Selection of interviewees

Based on general knowledge of the case gathered in the preparation of the case study, the most important actors from the list of actors (see Table 2, p. 20) should be selected. There are interview guidelines for each possible type of actor. The prospective interviewees have to be contacted and asked to agree with the interview.

Interviewing

Interviews should be structured into two parts (see guidelines below): First, the interviewee should have a chance to describe his/her involvement in the case under investigation from his/her own perspective and describing how he/she became involved and how,and in which role he/she was involved. This part gives useful context for the further more focused questions and also serves to let the interviewee recall the event. The second part should then focus on possible impacts of his/her involvement on himself/herself.

All interviews should be carefully recorded but for further technical details on how to conduct semi structured interviews please refer to the Methodological Considerations Chapter (p.25).

Analysis

Ideally, the analysis of the interviews should be based on transcripts of the audio recording. Given the limited resources for each case study and the straightforward goals of the analysis, taking notes while listening to the audio recording might be sufficient, however. The analysis should focus on the explicit and implicit comments of the interviewee of how he/she or the institution they represent were affected (e.g. acquired skills and new insights, had benefits for their work, made useful contacts etc., ., see p.75 or p.22 Download the complete PLACES Impact Assessment Toolkit  for a list of potential areas of Impact or effects on actors). Indicators for such effects could be the self-reporting of the interviewee, but also information about follow-up activities or consequences of the interviewee’s involvement in the case.

The analysis should thus result in a selective, structured summary of the interview. It should identify the impact dimensions mentioned by the interviewee and their description of the kind of impact and the size of it in the respondents own words. The analysis should also include the required context information (e.g. about the interviewees role in the case) necessary to understand why this impact has occurred and why is it important to the interviewee. If the interviewee mentions that a particular kind of impact has not occurred, this should also be taken into account for the analysis.

Reporting

The analyses of the semi-structured interviews with actors will be a section in the case study report. It should consist of a verbal description of the impacts on the relevant actors structured by actor and impact type.

Guidelines for semi-structured interviews with actors:

Scientists

Part 1: The interviewee’s involvement in the case

At the beginning of our talk I would ask you to explain your involvement in / cooperation with the science centre/science event. Perhaps you could start telling me how you became involved.
Follow-up questions
· Why did you become involved? What were your motives?

· What was your role in the event? How did you contribute?

· What kind of efforts and investments in terms of time budget or other did you make?

Part 2: Impacts

I would now like to learn in more depth about what your involvement meant for you. Is there something you got out of it for yourself?

Learning/getting feedback about public response to research + new research topics and questions

Your involvement in the science centre/science event certainly contributed to the visitors’ better understanding of science or science-related issues. However, did you yourself also learn something by the interactions with visitors or got some ideas that are relevant for your work and – if yes – what did you learn?

Optional follow-up questions:

· Did you learn something relevant about “the public”?

· Can you remember what you learned and how?

· What about your research?

· Any ideas that crossed your mind when talking to laypeople that might lead to an interesting research question or some other advance of your research?

Acquiring communication skills

Starting question: Talking to laypeople about a subject is probably quite different from talking to colleagues about the same subject. What experiences did you make when you talked to the visitors of the science centre/science event?

Optional follow-up questions:

· Was it difficult for you to talk to the visitors?

IF YES:
· What was difficult?

· What did you learn about how to communicate with laypeople about science from your experience?

· What skills are you still lacking for communication about science with the general public?

· Have you received some training for public communication?

Networking between actors of different categories

Starting question: Apart from the general public, with whom did you collaborate or otherwise interact during preparation and implementation of ?

Optional follow-up questions:

· Did you know these people already or did you make new contacts?

· Are the contacts you were able to make or intensify useful for you?

· In what respect are they useful?

· Did you make any plans for further co-operations beyond the the science centre/science event?

Creating and using relevant expertise

Starting question: Apart from explaining research and disseminating knowledge, do you remember talking with people about issues or problems, and offer – or receive yourself – advise or useful information related to those problems?

Optional follow-up question:

· What kind of problem were you discussing with people?

· Did the visitors that you talked to have some useful information to offer that contributed to your own understanding of an issue or problem?

· Can you explain that in more detail?

Advocacy

Starting question: Could you please explain the reasons and motives why you participated in the science centre/science event?

Optional follow-up questions:

· In your interactions with the visitors, did you try to convince them of something? Of what?

· How did the visitors react to your attempts to persuade them?

· Do you remember talks where you were successful in your goal to persuade your dialogue partners?



Science institutions representatives

Part 1: The interviewee’s involvement in the case

At the beginning of our talk I would ask you to explain to me your institution’s involvement in
. Perhaps you could start telling me how you became involved.

Follow-up questions:

· Why did you become involved? What were your motives?

· What was your role in the event? How did you contribute?

· What kind of efforts and investments in terms of time budget, money or other did you make?

Part 2: Impacts

I would now like to learn in more depth about what your involvement meant for your institution. Is there something you got out of it?

Prestige and visibility/public image

Starting question: Has your public visibility and image changed by your involvement in the science centre/science event?

Optional follow-up question:

· In which way?

· How can you be sure? Any evidence for that?

Competitiveness

Starting question: In which way was the competitiveness of your institution affected by your involvement in the science centre/science event?

Optional follow-up questions:

· Recruitment of researchers and other staff?

· Recruitment of students?

· Economic benefits?

Increase public acceptance of their research area

Starting question: Do you have any problems with public acceptance of your institutions or its research?

Optional follow-up question:

· Are there any consequences from your collaboration with ?

· Do you have any evidence for that?

Advocacy

Starting question: To what extent has your institution’s involvement in the science centre/science event allowed you to share the institutions aims and intentions with the wider public?

Optional follow-up questions:

· Did you have a particular aim with your participation in?

· Evidence that you succeeded to convince the public?

Getting feedback about public response to research + new research topics and questions

Starting question: What did your institution learn in the cooperation with the science centre/science event?

Optional follow-up questions:

· Feedback about the public’s response to your research?

· Ideas about new research topics?

· Opportunity to think about the institution’s place in society?

Networking between actors of different categories

Starting question: Apart from the general public, with whom did you collaborate or otherwise interact during preparation and implementation of the science centre/science event?

Optional follow-up questions:

· Did you know these people already or did you make new contacts?

· Are the contacts you were able to make or intensify useful for you?

· In what respect are they useful?

· Did you make any plans for further co-operations beyond the science centre/science event?

Positive feedback and motivation

Starting question: How is your institution’s involvement in the science centre/science event assessed within your institution?

Optional follow-up question:

· Would your institution participate again in such activities or has this been a deterrent experience?

· On what factors is this assessment based?

· Within your institution – who is rating the experience positively and who critical?

SCHOOLS (assumed interview with a teacher as representative of the institution)

Part 1: The interviewee’s involvement in the case

At the beginning of our talk I would ask you to explain your school’s involvement in the science centre/science event. Perhaps you could start telling me how you became involved.

Follow-up questions:

· Why did you become involved? What were your motives?

· What was your role in the event? How did you contribute?

· What kind of efforts and investments in terms of time budget, money or other did you make?

Part 2: Impacts

I would now like to learn in more depth about what your involvement meant for your school. Is there something you got out of it?

Enhancing learning opportunities for students

Starting question: In which way has your school’s involvement in the science centre/science event enhanced learning opportunities for your students?

Follow-up questions:

· How many students were involved?

· What is different from “every day” teaching?

· Has the quality of the teaching improved? In which respect?

· Any evidence or examples?

Competitiveness

Starting question: In which way was the competitiveness of your school affected by your involvement in the science centre/science event?

Optional follow-up questions:

· Recruitment of teachers?

· Recruitment of students?

· Economic benefits?

Networking between actors

Starting question: Apart from the general public, with whom did you collaborate or otherwise interact during preparation and implementation of the science centre/science event?

Optional follow-up questions:

· Did you know these people already or did you make new contacts?

· Are the contacts you were able to make or intensify useful for you?

· In what respect are they useful?

· Did you make any plans for further co-operations beyond the the science centre/science event?

Positive feedback and motivation

Starting question: How is your involvement in assessed within your school?

Optional follow-up question:

· Would your institution participate again in such activities or has this been a deterrent experience?

· On what factors is this assessment based?

· Within your school – who is rating the experience positively und who critical?

Career enhancement

Starting question: At the end of this interview I would like to ask about the consequences of your school’s involvement in the science centre/science event for yourself. Which advantages and disadvantages did you yourself have by your schools involvement?

Optional follow-up questions:

· Consequence for your image and status within the school?

· Any ideas about moving jobs or doing something else?

Media/journalists (assumed interview with a journalist as co-organiser – not just reporter)

Part 1: The interviewee’s involvement in the case

At the beginning of our talk I would ask you to explain your or your media organization involvement in the science centre/science event. Perhaps you could start telling me how you became involved.

Follow-up questions:

· Why did you become involved? What were your motives?

· What was your role in the event? How did you contribute?

· What kind of efforts and investments in terms of time budget, money or other did you make?

Part 2: Impacts

I would now like to learn in more depth about what your involvement meant for you or your media organization. Is there something you got out of it?

Competitiveness

Starting question: Your involvement in the science centre/science event, did this lead to advantages or disadvantages relative to colleagues who were not involved?

Optional follow-up questions:

· Which advantages or disadvantages?

· And your newspaper (or program or website), will it profit from your involvement (or reporting) relative to competing media or there not such an effect?

Acquiring communication skills & enhance qualification for reporting on science

Starting question: Did you personally profit from your involvement in the science centre/science event by acquiring new skills or qualifications?

Optional follow-up questions:

· What did you learn?

· How will this affect your work?

Networking between actors

Starting question: Apart from the general public, with whom did you collaborate or otherwise interact during preparation and implementation of the science centre/science event?

Optional follow-up questions:

· Did you know these people already or did you make new contacts?

· Are the contacts you were able to make or intensify useful for you?

· In what respect are they useful?

· Did you make any plans for further co-operations beyond the the science centre/science event?

Prestige and visibility / public image

Starting question: In which way did your involvement affect your personal public image and reputation or that of your media organization?

Optional follow-up question:

· Any evidence?

More weight for scientific topics

Starting question: What is the weight your organization gives to scientific topics in their coverage in terms of air time/space or resources?

Optional follow-up questions:

· Has this weight changed by ?

· How? – Any organizational changes as a consequence of (new reporters, new freelancers, modified structure of the editorial office etc.)?

· Why (or why not)?

Involvement / commitment for public science communication

Starting question: Looking back, how do you think today about your involvement in the science centre/science event ? Optional follow-up question:

· Are you planning to do similar things in the future or has this experience put you off?

Career enhancement

Starting question: Do you expect any effects of your involvement in the science centre/science event on your professional career?

Optional follow-up questions:

· Which effects?

Politics & public administration

Part 1: The interviewee’s involvement in the case

At the beginning of our talk I would ask you to explain your and your institution’s involvement in the science centre/science event. Perhaps you could start telling me how you became involved.

Follow-up questions

· Why did you become involved? What were your motives?

· What was your role in the event? How did you contribute?

· What kind of efforts and investments in terms of time budget, money or other did you make?

Part 2: Impacts

I would now like to learn in more depth about what your involvement meant for your institution. Is there something you got out of it?

Competitiveness

Starting question: In which way was the competitiveness of your institution (or yourself) affected by your involvement in the science centre/science event?

Optional follow-up questions:

· Political advantages over competitors?

· Impact on public image?

Image of research

Starting question: Your involvement in the science centre/science event– did it have any consequence on how you think about science, scientific institutions or a particular research field?

Optional follow-up questions:

· What did change?

· What caused this change?

· Does this change have any consequence for your decisions?

Learning about scientific expertise

Starting question: Was there anything you learnt from science during your involvement in the science centre/science event that might be useful for your policy-making?

Optional follow-up questions:

· What did you learn?

· In which way does it affect your policy?

Networking between actors

Starting question: Apart from the general public, with whom did you collaborate or otherwise interact during preparation and implementation of the science centre/science event?

Optional follow-up questions:

· Did you know these people already or did you make new contacts?

· Are the contacts you were able to make or intensify useful for you?

· In what respect are they useful?

· Did you make any plans for further co-operations beyond the?

Involvement / commitment for public science communication

Starting question: Looking back, how do you think today about your involvement in the science centre/science event?

Optional follow-up question:

· Are you planning to do similar things in the future or has this experience put you off?

Companies & industry

Part 1: The interviewee’s involvement in the case

At the beginning of our talk I would ask you to explain your company’s involvement in the science centre/science event. Perhaps you could start telling me how you became involved.

Follow-up questions

· Why did you become involved? What were your motives?

· What was your role in the event? How did you contribute?

· What kind of efforts and investments in terms of time budget, money or other did you make?

Part 2: Impacts

I would now like to learn in more depth about what your involvement meant for your company. Is there something you got out of it?

Competitiveness

Starting question: In which way was the competitiveness of your company affected by your involvement in the science centre/science event?

Optional follow-up questions:

· Impact on public image?

· Economic advantages over competitors? Marketing?

· Recruitment of researchers and other staff?

Getting feedback about public response to R&D

Starting question: Did you have a chance to inform about your own R & D activities in the the science centre/science event?

Optional follow-up questions (IF YES):

· What was the public’s response?

· Was the feedback useful for your science centre/science event? E.g., did you learn about concerns of the public?

· Will this feedback have any consequence, for example for your public communication activities?

Networking between actors

Starting question: Apart from the general public, with whom did you collaborate or otherwise
interact during preparation and implementation of?

Optional follow-up questions:

· Did you know these people already or did you make new contacts?

· Are the contacts you were able to make or intensify useful for you?

· In what respect are they useful?

· Did you make any plans for further co-operations beyond the?

Advocacy

Starting question: To what extent has your company’s involvement in the science centre/science event allowed you to share the company’s aims and intentions with the wider public?

Optional follow-up question:

· Did you have a particular aim with your participation in the science centre/science event?

· Evidence that you succeeded to convince the public?

Involvement / commitment for public science communication

Starting question: Looking back, how do you think today about your involvement in the science centre/science event?

Optional follow-up question:

· Are you planning to do similar things in the future or has this experience put you off?

Third sector

Part 1: The interviewee’s involvement in the case

At the beginning of our talk I would ask you to explain your me your and your institution’s
involvement in the science centre/science event. Perhaps you could start telling me how you became involved.

Follow-up questions

· Why did you become involved? What were your motives?

· What was your role in the event? How did you contribute?

· What kind of efforts and investments in terms of time budget, money or other did you make?

Part 2: Impacts

I would now like to learn in more depth about what your involvement meant for you and your institution. Is there something you got out of it?

Advocacy

Starting question: To what extent has your institution’s involvement in the science centre/science event allowed you to share the institutions aims and intentions with the wider public?

Optional follow-up question:

· Did you have a particular aim with your participation in?

· Evidence that you succeeded to convince the public?

Getting feedback about public response

Starting question: Did you have a chance to inform about your own activities in the science centre/science event?

Optional follow-up questions (IF YES):

· What was the public’s response?

· Was the feedback useful for your the science centre/science event? E.g., did you learn about concerns of the public?

· Will this feedback have any consequence, for example for your public communication activities?

Networking between actors

Starting question: Apart from the general public, with whom did you collaborate or otherwise interact during preparation and implementation of the science centre/science event?

Optional follow-up questions:

· Did you know these people already or did you make new contacts?

· Are the contacts you were able to make or intensify useful for you?

· In what respect are they useful?

· Did you make any plans for further co-operations beyond the?

Competitiveness

Starting question: In which way was the competitiveness of your institution affected by your involvement in the science centre/science event?

Optional follow-up questions:

· Impact on public image?

· Economic advantages – sponsors, donations?

· Recruitment of new members?

Involvement / commitment for public science communication

Starting question: Looking back, how do you think today about your involvement in the the science centre/science event?

Optional follow-up question:

· Are you planning to do similar things in the future or has this experience put you off?

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